STI Polymer was a relatively new company struggling to stand out. Propel conducted research with their current and former customer to identify their perceived strengths and weaknesses. Armed with these insights, we led our clients through a series of creative exercises designed to get them thinking outside of the operations of the business, and focus on its personality and strengths. From that, we were able to create a logo and messaging — a brand — to help them define their place in the market. We’ve since carried that message through to a tradeshow booth, business cards, sales materials and more.