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On the first day of marketing my agency gave to me, a print ad highlighting Santa’s sleigh mobility

Print ad showing Santa's sleigh and reindeer flying across a full moon

Did you know that 8 out of 10 people trust print ads more than digital ads?

There are some companies that rule out print ads because either they can’t track ROI or think print can’t possibly be in the budget. But Antler Solutions knew there were great reasons to include print in its marketing mix.

If your goal is to build brand awareness, then traditional media is your best bet. Find the right targeted publication for your audience – Antler’s appeared in Holiday Technology Solutions. Trade publications typically have lower rates and you can often negotiate for digital ads as well. Antler Solutions took out digital ads with this same message to amplify its voice, and now all the Elves are buzzing about their guest wireless solution.

Print might not be effective for everyone, but we like how it begs you to take a stand and be bold. I mean, if Antler Solutions can deliver IOT to the sleigh, then I’m sure it can enable guest wireless at my AirBnB.

Propel Marketing Group is a full-service agency, offering marketing, public relations and design services to clients big and small, from those just starting out to Fortune 500 companies, from small towns to global enterprises.

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