In today’s economy, there’s only one way for young job seekers to gain experience, establish relationships with mentors, network and develop a “real world” perspective of a particular industry. We’re talking about that coveted prize of college students and graduates,…
Since we’re a relatively new team, you may know some of us but not others. Over the next few months, we’ll introduce you to each member of the Propel team. Meet graphic designer Laura Schramm. Propel: Okay, here we go:…
Yes, a strong brand has a widely known logo. To me though, a strong brand is one that is versatile. Think of it as trying on different outfits. You’re still you, but properly dressed for the occasion. You’re still you,…
We strive to push creative boundaries—to create stunning work that gets noticed. We work to exceed our clients’ and our own expectations. We constantly raise the bar and then leap over it. We just can’t help ourselves. But what happens…
National and international B2Bs are hesitant to spend marketing budget on advertising or direct mail when a large portion of their target audience is on vacation. They also struggle to get much done from a strategic planning standpoint because key…
I’m a routine kind of gal. Every morning I get up, walk our dog and turn on The Today Show while I make my daily brew of Caribou Blend coffee. I also like to think of myself as an environment-…
As we’re gearing up to direct the shoot, I thought I would pause and reflect back on the qualities of some of the best photographers I’ve encountered over the years. I’ve found the greats all share some key qualities. In…
But it gets harder every day as new products keep coming out, each staking claim to a particular trademark territory. I’ve put together a list of creative strategies for naming. This list is by no means exhaustive – talented people…
Like any other job, agency life can be hard. Don’t get me wrong – I love my job and I love what I do. But some days, a project or a phone call or an email might get a coworker…
Instead of hitting me with promises for what Miracle-Gro can do for my plants, this TV spot featured design tips for bringing the color-blocking trend to your garden and table-settings. The call to action was to become inspired and share…